What skills do I need to become a Account Executive?

I have a BA in Broadcasting %26amp; Mass Comm. I work at a radio as a Traffic Assistant handling sales orders and scheduling commercials, but I want to become account executive. What do I need to know?
What skills do I need to become a Account Executive?
Here is a site that has information on careers in account executives. there are three types listed;





Public Relations Specialists


# Although employment is projected to grow faster than average, keen competition is expected for entry-level jobs.


# Opportunities should be best for college graduates who combine a degree in public relations, journalism, or another communications-related field with a public relations internship or other related work experience.


# Creativity, initiative, and the ability to communicate effectively are essential





Advertising and Public Relations Services


* Competition for many jobs will be keen because the glamour of the industry traditionally attracts many more jobseekers than there are job openings.


* California and New York together account for about 1 in 5 firms and more than 1 in 4 workers in the industry.


* Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge.





Advertising, Marketing, Promotions, Public Relations, and Sales Managers


* Keen competition for jobs is expected.


* College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities.


* High earnings, substantial travel, and long hours, including evenings and weekends, are common.








the site cover all the aspects of each of the catagoes of jobs


* Nature of the Work


* Working Conditions


* Training, Other Qualifications, and Advancement


* Employment


* Job Outlook


* Earnings


* Related Occupations


* Sources of Additional Information
name common